Almost every business nowadays have a Facebook page, Twitter account, YouTube Channel, and more which is great for marketing, but you need to be extremely cautious when you put out all that information about your business.
Some companies choose to hire someone in-house to manage their digital marketing and others choose to outsource their digital marketing to a firm or contractor externally, but the truth is, you need to be precautious no matter what. Check out our three highly recommended strategies for dealing with social media:
Watch Employee Behavior
When you handing off content management to another person either in-house or externally, you need to be extremely careful. You need to ensure that the person is responsible enough to produce valuable and appropriate content. Social media is great for building up a positive reputation, but when things go wrong, social media can also ruin a reputation very easily, so youâ€™ll want to ensure the person is able to positively build your reputation.
Social media networks are a great way to introduce great new offers, deals, coupons, and more, but if you happen to have one slight glitch in your deal or offer, it could cost you. Unfortunately many businesses find themselves caught up in this mess of â€œfalse advertisingâ€ and although itâ€™s almost always unintentional on the businessâ€™s side, it opens a legal gateway for consumers to get their revenge. So just ensure you cover ALL legal aspects when offering a deal, coupon, or offer.
Keep Security Up – to-Date
You might think â€œWhat does this have to do with social media?â€ – but it greatly impacts your social media security. If you accidentally allow your computer security get out-of-date and therefore, have ineffective security on your computer system, it opens a gateway to ALL of your usernames and passwords. We had one case where a business simply forgot that their computer systemâ€™s security had expired, and their Twitter login credentials were stolen – this resulted in someone beginning to post extremely inappropriate tweets which greatly damaged the companies reputation when their over 10,000 followers saw these inappropriate tweets. So ensure ALL security is always up-to-date.
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